Make in India

Make in India is an international marketing campaigning slogan coined by the Prime Minister of India, Narendra Modi on September 25, 2014 to attract businesses from around the world to invest and manufacture in India. The campaign has been concentrated to fulfill the purpose of Job Creation, Enforcement to Secondary and Tertiary sector, hence converting India to a self-reliant global economy. 'Make in India' also attempts to enforce the inflow of FDI in the country and improving the present scale of services by partial privatization of loss-making government firms. The campaign is completely under control of the Central Government of India.


The major objective behind this initiative is to focus upon the heavy industries and public enterprises while generating employment, empowering secondary and tertiary sector and utilizing the human resources present in India. Before achieving a majority by a large margin in the 2014 Lok Sabha Election, Narendra Modi had mentioned similar industrial boom in his election mandate, which is being fulfilled by the launch of 'Make in India' campaign. The campaign is similar to the 'Vibrant Gujarat Summit' (Launched in Gujarat to attract foreign investment in the state) but covers the entire nation.

The highlights and purpose of Make in India are :

  • The campaign, 'Make in India' is aimed at making India a manufacturing hub and infusing economic transformation in the country by eliminating the unnecessary laws and regulations, making bureaucratic processes easier and shorter, and make government more transparent, responsive and accountable.
  • The government emphasized upon the framework which include the time-bound project clearances through a single online portal which will be further aided by an eight-members team dedicated to answering investor queries within 48 hours and addressing key issues including labour laws, skill development and infrastructure
  • This campaign basically gives hope to the unemployed to find a decent jobs as manufacturing boosts the service sector activity in the country. But India will have to make sure to focus on quality education rather than just skill development. It is also hoped that this is a precursor to change some labour laws that would make investing in manufacturing more attractive to Indians as well as other nations
  • The campaign aims at inflow of FDI (Foreign Direct Investment) in the country and the partial privatisation of loss-making Government firms, thus stabilizing the economy of the country
  • Revival of the Indian Rupee- is also an associated objective of the campaign that links with the other threads of Indian economy. 'Make In India' also emphasises on the utilization of the skilled human resource present in the country and also ensuring them with proper employment.
  • India is amongst the nations that have a large number of resources and adequate potential to utilize it, fit for industrial growth. Thus the campaign focuses on the utilization of the national resources for the development of the country and its economy by industrial growth and introduction of adequate technology